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Home Hoaxes WhatsApp ‘Will Become Chargeable’ Blue Logo Hoax

WhatsApp ‘Will Become Chargeable’ Blue Logo Hoax

by Brett M. Christensen

Image: © rozelt/depositphotos.com

This story was first published on October 7, 2013


Circulating warning claims that cross-platform instant messaging application WhatsApp will start charging a per message fee unless users send the same warning to at least 10 contacts thereby proving that they are ‘avid users’.

Brief Analysis

The message is just a silly hoax. WhatsApp is NOT about to start charging users for sending messages. The supposed warning is a new variant of several previous hoaxes. Sending on this absurd warning will help nobody.


For all of you: Little tip for keeping Whatsapp free: Saturday morning, Whatsapp is going to start charging. If you have at least 10 contacts, send them this message. That way you will be a regular user and your logo will turn blue and stay free. This was mentioned today in the news on TF1. Whatsapp will cost $0.01 per message. Send this message to ten people. When you do, the light will turn blue (otherwise Whatsapp will activate the billing).


WhatsApp Chargeable Hoax


Saturday morning whatsapp will become chargeable. If you have at least 10 contacts send them this message. In this way we will see that you are an avid user and your logo will become blue and will remain free. (As discussed in the paper today. Whatsapp will cost 0.01€ per message. Send this message to 10 people. When you do the light will turn blue otherwise whatsapp activate billing.


Detailed Analysis

According to this circulating message, come Saturday, cross-platform instant messaging application, WhatsApp is set to “become chargeable”.

The message claims that, unless the recipient sends the same warning to at least ten contacts, the company will “activate billing” on the account and each message sent will subsequently attract a fee. By sending the information to ten other people, suggests the message, customers can prove to the company that they are “avid users” and thereby retain their free service.
Supposedly, after users have dutifully sent the message to ten or more people, the app’s logo will turn blue, thus signalling that the account will stay free.

However, the message is just a silly hoax. WhatsApp, which is now owned by Facebook,  is not about to start charging a per message fee as claimed.

In fact, the warning is just one in a series of silly hoaxes that have targeted WhatsApp. A previous version that made the same false claims suggested that the logo would turn red rather than blue:

Hallo everybody. WhatsApp is going to cost us money soon. The only way that it will stay free is if you are a frequent user i.e. you have at least 10 people you are chatting with. To become a frequent user send this message to 10 people who receive it (2 ticks) and your WhatsApp logo should turn Red to indicate a frequent user

Another variant falsely claimed that the WhatsApp servers were becoming too full and that users who wished to keep their accounts were required to send a message to their entire contact list to prove that they were still active users and avoid a fee.

WhatsApp has dismissed the messages as hoaxes via its website.

Alternative versions of the same hoax have targeted users of several other high profile Internet entities, including Facebook, MSN, and Hotmail. Such silly claims are a favourite Internet prankster trick because they effectively fool a lot of recipients into passing on the messages. In reality, any message that claims that you must pass on information to other users in order to retain a free service or avoid your account being disabled is almost certain to be a hoax.

Service providers already know how active you are. Even if they did decide to start levying fees on less active users, they certainly would not require customers to prove their activity levels by passing on an inane message.

To reiterate, WhatsApp is not set to start charging users on a per message basis and has not announced any plans for such a revenue model. Information on the WhatsApp website explains:

Because WhatsApp Messenger uses the same internet data plan that you use for email and web browsing, there is no cost to message and stay in touch with your friends.

If you receive this hoax message or any of its variants, do not pass it on to others. And take a minute to let the sender know that the warning is a hoax.

WhatsApp users should also note that criminals have attempted to distribute malware by sending fake voice mail notification messages that falsely claim to be from WhatsApp.

Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,