TRUE – Animal Rescue Site Promotion Message

This story was first published on January 31st, 2009

Outline

Circulating message claims that you can help provide food for abused and neglected animals simply by clicking a button on the Animal Rescue Site. 

Brief Analysis

The information in the message is true. When a visitor clicks the purple button on the website, another web page opens that includes advertisements from various corporate sponsors. All fees paid for these advertisements are given to charities that provide food for animals in need.

Example:

Detailed Analysis

This message, which circulates via email and social media posts, claims that you can help abused and neglected animals by doing no more than visiting The Animal Rescue Site and clicking a button. According to the message, corporate sponsors donate food to abandoned and neglected animals in exchange for advertising on the website.

The information in the message is true. When a visitor clicks the purple button on the website, another web page opens that includes advertisements from various corporate sponsors. All fees paid for these advertisements are given to charities that provide food for animals in need. Information on the Animal Rescue Site FAQ explains:

In just a few seconds each day, visitors can click on the large colored button on each home page and, at no cost to them, support causes they care about. Donations are paid for by the website’s sponsors and distributed by GreaterGood.org and its charity partners.

 

To learn more about current projects supported by these programs, please see the GreaterGood blog.

 

100% of sponsor advertising fees goes to our charitable partners.

Further money for food is raised via The Animal Rescue Site store. A portion of revenue generated from every purchase is donated to the site’s charitable partners. 



It should be noted that The Animal Rescue Site is NOT a non-profit organization and does not claim to be one. However, it has helped feed animals in need by raising funds for millions of kilograms of much-needed food.

Clicks on The Animal Rescue Site fund many thousands of bowls of food for animals.  A great many additional bowls of food were funded via the site store.