This story was first published on January 25th, 2012
A racist image, which has circulated via social media websites and email since at least 2010, depicts a sign taped to a window that claims that McDonald’s is now charging African-American customers an extra $1.50 per transaction as “an insurance measure due in part to a recent string of robberies”.
That pic is a senseless & ignorant hoax McD’s values ALL our customers. Diversity runs deep in our culture on both sides of the counter.
— McDonald’s (@McDonalds) June 11, 2011
It is unclear who created the picture and launched the hoax. Some reports suggest that the picture was first posted on the 4Chan message board.
In a strange extra twist, the phone number shown in the image was actually a customer satisfaction number for KFC.
Please do not repost this racist and offensive material.
Subject: Seriously McDonald’?
As an insurance measure due in part to a recent string of robberies, African-American customers are now required to pay an additional fee of $1.50 per transaction.
Thank you for your cooperation,