If you fall for the ruse and share the fake prize post and add a comment, you will help to promote the scam across Facebook. You will also expose your Facebook friends to the scam. Because you have effectively endorsed the post by sharing and commenting, your friends may be more inclined to think it is legitimate.
After you have shared and commented, a ‘claim now’ button will appear on the page. (See screenshot at bottom of this article). But clicking the button does not take you to a claim page as you might expect. Instead, a popup window will inform you that you must first complete a survey before you can finalise your prize entry. The popup will include several survey links for you to choose from.
The links open suspect third-party survey and offer websites that promise the chance to win further prizes in exchange for providing your name, phone number, email address and mailing address. However, the fine print on the page will state that, by providing your information, you are consenting to be contacted by third-party marketers. Thus, you will soon begin receiving phone calls, emails, and surface letters that try to get you to buy various products and services that you probably don’t want or need.
And, alas, no matter how many surveys you participate in, you will never get to complete your entry for the – non-existent – Royal Caribbean cruise tickets.
Meanwhile, the scammers who created the fake Page will collect fees via unscrupulous affiliate marketing programs each time a person provides information on one of the survey sites.
Unlike the fake Page, the genuine Royal Caribbean International Facebook Page includes Facebook’s blue ‘Verified Page’ tick. The fake Page includes a period at the end of the Page name. Scammers commonly use this trick because it allows them to create fake pages with names very similar to that of companies they are targeting.
Survey scams like this one are very common on Facebook. Many similar fake Pages have attempted to lure victims by promising free cruises, holidays, or airline tickets. Be wary of any Facebook Page or post that offers valuable prizes just for liking, sharing, commenting, and filling in surveys.