Press Like Type K Scam
Home Facebook Related ‘Press Like and Type K?’ – Facebook Like-Farming, NOT ‘Magic’.

‘Press Like and Type K?’ – Facebook Like-Farming, NOT ‘Magic’.

by Brett M. Christensen


Facebook Post featuring a grey image depicting a tile pattern suggests that you should press ‘like’ and type ‘K’ to ‘see the magic’.

Brief Analysis

There is no ‘magic’ and no amount of liking or letter typing will change the image in any way. The post is just a rather lame ruse designed to gather likes and promote the Facebook Page that published it. In short, the post is just a like-farming scam. The people who create and perpetrate such posts are not worthy of our attention and respect.


Press Like and Type K Nonsense

Detailed Analysis

According to this post, which recently appeared on my Facebook news feed, I should hit the ‘like’ button on the post, enter the letter ‘K’ as a comment and then sit back and wait for the ‘magic’ to happen. The post features an image depicting a grey square with repeating tile patterns.

The implication is that, if I ‘like’ and ‘K’ as instructed, the picture will somehow change or some other ‘magical’ event will occur.  But, of course, what really happens is that – you guessed it – the post registers an extra ‘like’ and your rather inane ‘K’ comment will appear below the post along with all the other rather inane ‘K’ comments. Nothing magical will occur. The image will not change or transform in any way whatsoever.

On the other hand, the scammer who created the post will be most pleased because, by following the instructions, you have just very effectively promoted his or her Facebook Page to a much larger audience. When you like and comment on a post, many of your Facebook friends may then see the post as well. And, if just a few of your friends follow your lead and like and comment as well,  the post will spread far and wide, accumulating a great many extra likes and shares as it travels. This greatly increases the popularity of the scammer’s Page along with the ‘reach’ of his or her subsequent posts.

In other words, the post is just a like-farming scam.

And, alas, this example is just one of many variations of the same scam that continually clutter our Facebook news feeds. Other versions of the above post ask you to type ‘X’ or another letter rather than ‘K’. Alternatively, the posts may feature photographs of various landscapes or objects that they claim will change in some way when you click like and then comment with a specified letter, number or word.  Of course, as with the above example, the image will not change in any way if you like and comment as requested.

These posts are just underhand tricks designed to manipulate less experienced Facebook users into spamming their friends on behalf of Facebook scammers. Such scammers should be removed from our social media networks and they certainly do not deserve the extra promotion they gain via our likes, shares, and comments.  Don’t play into their hands by participating.  And make sure your Facebook friends know why they should not like and comment on such posts.

Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,