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No Subject, One Link, Spam Emails Can Be More Effective Than You Might Think

by Brett M. Christensen

My spam folders have been lately inundated with spam emails that have no defined subject line and little more than a single link in the body.  

You might wonder why spammers would bother sending such bland messages that give so little information about the product or services that they are attempting to promote. Are the scammers inept or just lazy?

Neither, in fact.  These seemingly pointless scam campaigns can actually be quite effective.

Why? Because at least a few people who receive the spam emails are going to click the link simply because they are curious.  They might think that the message is legitimate and that the link leads to something that they might want or need to see.

In fact, the links in these spam emails open binary option scam websites that promise that you can become wildly wealthy by downloading the company’s decidedly dodgy trading software package.

If the spam emails actually described what they were trying to peddle, then fewer people might be inclined to click the links they contain. The scam websites that the links open are professionally presented, seemingly legitimate, and even include professionally produced – albeit entirely fake  – video “testimonials” from actors posing as customers. Thus, once people are actually on the sites, at least a few will likely linger and sign up for the scam program on offer.

So, the goal of the spammers is to get as many people as possible on their scam sites and then use slick presentation and marketing techniques to convince the most gullible of their site visitors to sign up and hand over their money. And, these no subject, minimal content spam emails are an effective way to achieve that goal.

Such emails may also be less likely to trigger some spam filtering systems since they do not contain any of the words or phrases that are more commonly found in spam messages.

Spamming is a numbers game. During a campaign, the spammers might send out millions of identical emails. Even if only a tiny percentage of recipients actually click the links and an even smaller number of people hang around on the scam website and sign up, then the spammers will make a viable profit. 

Screenshots of the spam emails:


No Subject Spam emails

No Subject Spam Email

Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,