On April 1, 2018 filmmaker Andrew Oleck published a rather clever satirical video that supposedly shows Facebook founder Mark Zuckerberg announcing that he will be closing Facebook down for good.
The video, titled “A World Without Facebook”, appears to show Zuckerberg discussing his concerns about the negative impact of Facebook on people’s lives and declaring that he will be deleting Facebook in order to deal with these concerns once and for all.
Of course, Mark Zuckerberg is not really deleting Facebook and the video does not really show him making such an announcement.
In fact, even a cursory viewing of the video quickly reveals it’s satirical nature. The too large lips, the “not quite Zuck” cadence of the speaking voice, and the decidedly tongue-in-cheek commentary and footage will immediately raise red flags among more discerning viewers. Not to mention the April 1 release date.
And, the clear disclaimer at the end of the video should remove any remaining doubt as to the video’s veracity:
Both the voice and lips belong to Andrew Oleck rather than Mark Zuckerberg. Oleck created his video using footage from a genuine announcement from Mark Zuckerberg concerning Russian election interference.
But, amazingly, a large number of people apparently take the video at face value and really believe that Zuckerberg is set to hit the delete button on his billion dollar business. Several months on, we continue to field enquiries from concerned users who think they may be about to lose their beloved Facebook.
Perhaps for some, taking the video seriously is just down to wishful thinking and pleasant daydreaming.