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LIKE-FARMING – ‘Mercedes Benz CLA 45’ Facebook Giveaway

by Brett M. Christensen


Facebook Page claims that users can win a ‘Mercedes Benz CLA 45 just by liking the page, liking and sharing a promotional post, and adding a comment specifying what colour car they would like. 

Brief Analysis

The Page is bogus and the competitions that it promotes are not legitimate. There are no winners and no cars are being given away. This is a like-farming scam designed to fraudulently increase the number of likes garnered by the Page. Facebook Pages with high like-numbers can later be used to perpetrate further scams to a large audience. Alternatively, the Pages may be sold on the black market to other scammers.


We are giving 6 Mercedes Benz CLA 45 AMG On July 30, 2014
Lucky Winners Will Be Announced On July 29, 2014
Step 1) Like this Page
Step 2) Like this Post
Step 3) Comment which color you want. (White OR Red)
Step 4) Share on your wall
Winners will be Chosen & Announced On July 29, on this page.
Good Luck ,

Mercedes Benz Like Farming Scam Post


Detailed Analysis

According to a ‘Competitions’ Facebook Page that is currently being promoted across the network, you could win one of 6 Mercedes Benz CLA 45’s just by liking the Page, liking and sharing a Page post, and adding a Page comment specifying your desired car colour.

The Page claims that winners will be announced on July 29. However, the claims on the Page are lies. No Mercedes Benz cars are being given away.  No matter how much liking, sharing, or commenting you do, you will not win a Mercedes or anything else. 
The promised prizes are just a scammer ruse designed to trick you into liking and sharing the Page and its bogus promotions.

The goal of like-farming scams is to gain as many new likes as possible for a Facebook Page in a short time. By tricking people into not only liking the page itself but also sharing its material and making comments, the scammers ensure that their bogus competition gets seen by many Facebook users, thereby gathering many more likes.

Facebook Pages with high like-numbers are a valuable commodity to scammers and unscrupulous online marketers.

Such Pages can later be used to launch further scam campaigns, this time on a much wider audience.  Often, after an initial like-farming campaign, a second fake promotion is launched that is designed to trick people into participating in survey scams.

The scammers may also use the bogus Pages to perpetrate advance fee scams.

Alternatively, the like-heavy Pages can be sold via a lucrative black market to other scammers who will repurpose it to further their own goals.

Such like-farming pages are very common on Facebook.  A series of such scam Pages have falsely claimed that users could win other brands of luxury cars as well as expensive prizes such as holidays, cash payouts, or tech products.

Treat as suspect any Page that claims that you can win an expensive prize just by liking, sharing and commenting.

Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,