Home ScamsFacebook Scams Kmart ‘Win 10 Minutes In Our Store To Go Crazy’ Facebook Scam

Kmart ‘Win 10 Minutes In Our Store To Go Crazy’ Facebook Scam

by Brett M. Christensen

Circulating  post from a Facebook Page called ‘Kmart AU’ claims that you can win the chance to take everything you want from a Kmart store for ten minutes by liking, sharing, commenting, and clicking a link to claim your entry.

Brief Analysis:
The post and Facebook Page are not associated with Kmart and there is no such ‘go crazy for 10 minutes’ prize. This is yet another Facebook scam designed to trick you into entering your mobile phone number on a dodgy prize website. Those who fall for the ruse and enter their mobile numbers are actually subscribing to a very expensive SMS service that charges several dollars for every text message it sends.

Kmart Facebook scam post

Detailed Analysis:
According to this ‘prize’ post, which comes from a Facebook Page called ‘Kmart AU’, you can win ten minutes to ‘go crazy’ in a Kmart store by liking and sharing the promotional picture, commenting with the word ‘insane’, and clicking a claim link. Supposedly, should you win, you will get the chance to take everything you want from Kmart during a ten minute period. The post includes the Kmart logo along with a photograph of a Kmart storefront.

However, the post and Facebook Page are in no way associated with Kmart and the promised prize does not exist. The Page is a scam designed to harvest your mobile phone number.

By instructing participants to like, share, and comment, the scammers ensure that their fraudulent promotion will be seen by an ever growing audience of potential victims.

And, if you click the link in the hope of getting your entry, you will be taken to a dodgy website that asks you to provide your mobile phone number, ostensibly as a means of entering in a draw for further prizes.  However, fine print on the page will state that, by providing your mobile number, you are actually subscribing to a costly SMS ‘service’ that will charge several dollars every time it sends you a text message. These SMS subscriptions can quickly drain your phone credit or rack up large bills to your account.

Kmart has confirmed that the Kmart AU Page is a scam via responses to comments on its Facebook Page. Note that the genuine Kmart Facebook Page, which includes Facebook’s blue ‘verified’ icon, is called ‘Kmart Australia’, not ‘Kmart AU’.

Scams like this one are very common. Other recent versions of the scam have promised Facebook users the chance to ‘go crazy for ten minutes’ in Myer and JB Hi-Fi.

Last updated: June 18, 2016
First published: June 18, 2016
By Brett M. Christensen
About Hoax-Slayer

Kmart Facebook Page Comment
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Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,