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Japanese Sheep for Poodles Hoax

by Brett M. Christensen

A bogus story about a sheep for poodle substitution scam in Japan has effectively pulled the wool over the eyes of many Western news outlets.

On April 26 2007, The Sun newspaper in Great Britain published a story that claimed many wealthy Japanese women had been duped into buying ordinary lambs in the mistaken belief that the animals were highly coveted miniature poodles. According to The Sun:

THOUSANDS of rich women were conned by a firm into believing LAMBS were valuable miniature POODLES.

Entire flocks were imported to Japan from the UK and Australia then sold by the internet company as the latest “must have” pet.

The bizarre scam was rumbled when Japanese movie star Maiko Kawakami complained on a talk show that her new poodle refused to bark or eat dog food.

Many other news outlets pounced on the story and it was subsequently retold in newspapers and on television and radio around the world. However, it seems that The Sun, a publication not exactly known for reliable reporting, got the facts of the story seriously wrong.

Apparently, Maiko Kawakami never claimed to own one of the “poodles” at all. Instead, she heard the story about sheep being passed off as poodles while attending a beauty salon and found it amusing. She then retold the story when she appeared on a Japanese television talk show.

The Sun article claimed that the Japanese police suspected that thousands of people had been caught out by the scam and were investigating. However a Japanese police spokesperson told Australian TV’s MediaWatch program:

We have never investigated this incident, and we have never been asked to investigate such an incident. I have also checked with Hokkaido’s consumer complaints office, and they have never had any complaint about this.

Moreover, a Ninesmn article notes:

Tall stories are common on Japanese talk shows and their authenticity is not carefully checked.

A Tokyo-based entertainment and culture reporter said she had not heard of the story. The story had not been reported in any Japanese newspapers, she said.

The Sun article claimed that the Japanese were more likely to fall for the scam because “sheep are rare in Japan and most people do not know what they look like”. However, this claim is unfounded. Sheep are farmed in Japan, and it is highly unlikely that “most people” in the country do not know what the animals look like. Many city dwellers in all parts of the world may not have actually seen a lamb “in the flesh”. However, virtually everyone, in Japan and elsewhere would have at least seen images of sheep in books, on television and movies, in advertisements or on the Internet. And, even if they somehow didn’t know what lambs looked like, they would surely know what dogs look like and would be most unlikely to mistake one for a very different sort of animal. Perhaps a handful of especially gullible individuals might fall for such a ruse, but The Sun claimed that up to 2000 people had been scammed. This is improbable to say the least.

Thus, it seems that this International “news” story grew out of what may have been nothing more than an unsubstantiated anecdote idly passed along in a beauty shop. The story is strongly reminiscent of an old urban legend in which a hapless traveller in Mexico acquires an ugly but lovable little “dog” that she later discovers is a large rat.

Media outlets around the world seized this story with almost rabid glee. They lost no time in ridiculing those they believed had fallen for the scam. But, in reality, even reputable journalists mindlessly followed flawed findings in the original report just like a flock of sheep…I wonder who’s laughing now!

Still, even if some are now feeling somewhat sheepish in retrospect, it has at least provided an opportunity to drop some cracking puns. Smile

Last updated: 1st May 2007
First published: 1st May 2007

Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,