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HOAX – Malaysia Airlines ‘Lose Yourself’ Advertisement

by Brett M. Christensen


The text on a circulating poster that is billed as an advertisement for Malaysia Airlines includes the slogans ‘Lose yourself on a journey of epic proportions’ and ‘Wherever you go no one will ever know’. The poster claims that the pictured plane is a Boeing 777. The ad is billed as an uncanny premonition of missing Boeing 777 aircraft Malaysia Airlines flight MH370. 

Brief Analysis

The message is a hoax. The poster is not a genuine Malaysia Airlines advertisement. Real Malaysia Airlines promotional material has been altered to include the fake slogans. The pictured aircraft is an A380, not a 777. The fake ad is apparently a misguided and very poor taste attempt at humour.


Malaysia Airlines Fake Ad


Detailed Analysis

At first take, a circulating poster that is billed as an advertisement for Malaysia Airlines may seem to make spooky references to missing Malaysia Airlines flight MH370.  The poster, which appears to be a screenshot from the Malaysia Airlines website, includes the slogans “Lose yourself on a journey of epic proportions” and  “Wherever you go no one will ever know”. It also claims that the pictured aircraft is “Our new Boeing 777”.

Given that the lost aircraft is a Boeing 777 and no one knows where the plane is, the ad may seem to be a weird premonition of the MH370 mystery. 
However, the poster is a hoax. The prankster who created the hoax poster apparently took genuine Malaysia Airlines promotional material and digitally altered it to fit. As the following screenshots reveal, the genuine promotional images have different slogans. And the pictured aircraft is an Airbus A380, not a 777:

Malaysia Airlines real ad 1Malaysia Airlines real ad 2

Thus, nothing spooky or supernatural here. Just some callous prankster’s lame and poor taste attempt to be funny.

Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,