Home Archive German Truck Art

German Truck Art

by Brett M. Christensen

Outline:
Email claims that attached images show seven trucks that have been cleverly painted to advertise particular products.


Status:
False – These are digitally altered images, although some designs were later created in real life

Example:
Subject: German Truck Pictures

Here are 7 pictures of German semi-trucks whose trailers are decorated to look like the sides are missing. The products they are hauling are painted on the sides and back

. The first one is of a bottle of beer which looks so real, like it’s coming out the side of the trailer.



Detailed Analysis:
According to this email forward, attached photographs show seven German semi-trailers that have been painted on the sides to create visual illusions designed as rolling advertisements. The images are certainly striking. However, they are not photographs of actual painted trucks. Instead, the trailer artwork has been digitally added to photographs of unadorned trucks using image software such as Photoshop. Discerning viewers will quickly realize that identical base photographs of the same truck have been used in more than one of the images.

In fact, the images were entries in the 2005 Rhino Rolling Advertising award in Germany. At the time, interested advertising companies could download the source material from the Rhino website and then submit their entries for voting. The winning entries were published on the Rhino Awards website in October 2005.

Thus, the images in these photographs are digital prototypes that show what the designs might look like when rendered in real life. And, in fact, after the winning entries were chosen, several of the designs were indeed created in real life by adorning the trailers of real trucks. Photographs of several of the real-life versions of the designs can be viewed on the Rhino website. The photographs were apparently taken during an elaborate celebration show that formed part of the 2005 Rhino Award night:



Last updated: 25th July 2008
First published: 25th July 2008
By Brett M. Christensen
About Hoax-Slayer

References
2005 Rhino Rolling Advertising Award
Rhino Award – 2005 Winners

Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,
Hoax-Slayer