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Fake Adele Facebook Page is a Like-Farming Scam

by Brett M. Christensen


Facebook Page claiming to be a new page from singer Adele, promises fans who like, share, and comment the chance to win a Samsung S7 phone.

Brief Analysis:

The Page is fraudulent and is not associated with Adele in any way. The Page, which spells the star’s name ‘Adelle’ rather than ‘Adele’, is a scam designed to gather large numbers of likes as quickly as possible. The fake Page can later be used to launch further scams or be sold on the black market to other scammers.


Hello friends! Today I started a new page, and as a gift I will offer a brand new Samsung S7 phone to one of my fans! All you need to do is to LIKE my new page, share the photo and comment : “I want a phone!” I will announce the winner on 31st of march! Good luck
Adele Like-Farming scam


Adele Like-Farming Scam Post


Detailed Analysis:

According to a post on this Facebook Page, which claims to be a new page from much-loved singer Adele, you can win a Samsung S7 phone just by liking the Page, sharing a photo, and adding the comment ‘I want a phone’. A second post on the Page claims that you can win an iPhone by liking, sharing and commenting. 

However, the Page is bogus and is in no way associated with Adele. And those who participate as instructed will certainly not win a phone. In fact, the Page is yet another like-farming scam. The scammers who created the fake Page simply want to gather as many Facebook Page likes as possible in the shortest possible time.  By tricking people into sharing and commenting on the posts, the scammers ensure that their fraudulent material spreads rapidly across the network and is seen by a growing number of users. The Page will thus gather a great many new likes very quickly.

Once the Page has gathered a large number of likes, it can be used to promote survey scams or other types of fraudulent activity, this time to a much larger audience. Alternatively, the Page can be sold on a very active black market to other scammers. The more likes a Page has, the more it can be sold for.

The scammers have managed to create a fake Page with a similar name to that of the star’s real Page by simply adding an extra ‘l’ in her name (‘Adelle, instead of ‘Adele’). Many users will not even notice this minor spelling difference and be convinced that they are on a genuine Adele Facebook Page.  Note that the real Adele Facebook Page features Facebook’s blue ‘verified’ icon to prove its authenticity.

Scammers often create fake Facebook Pages that claim to be associated with celebrities. During 2015, ‘prize’ posts falsely claiming to be from rapper 50 Cent spread rapidly across Facebook. The posts, which came from a bogus 50 cent Facebook Page, claimed that the star was giving away millions of dollars in cash and prizes.

Be wary of any Page or post that claims that a celebrity is giving away cash or prizes in exchange for liking, sharing, and commenting.

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Brett Christensen