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Fake Adele Facebook Page is a Like-Farming Scam

by Brett M. Christensen

Outline:

Facebook Page claiming to be a new page from singer Adele, promises fans who like, share, and comment the chance to win a Samsung S7 phone.

Brief Analysis:

The Page is fraudulent and is not associated with Adele in any way. The Page, which spells the star’s name ‘Adelle’ rather than ‘Adele’, is a scam designed to gather large numbers of likes as quickly as possible. The fake Page can later be used to launch further scams or be sold on the black market to other scammers.

Example:

Hello friends! Today I started a new page, and as a gift I will offer a brand new Samsung S7 phone to one of my fans! All you need to do is to LIKE my new page, share the photo and comment : “I want a phone!” I will announce the winner on 31st of march! Good luck
Adele Like-Farming scam

 

Example:
Adele Like-Farming Scam Post

 

Detailed Analysis:

According to a post on this Facebook Page, which claims to be a new page from much-loved singer Adele, you can win a Samsung S7 phone just by liking the Page, sharing a photo, and adding the comment ‘I want a phone’. A second post on the Page claims that you can win an iPhone by liking, sharing and commenting. 

However, the Page is bogus and is in no way associated with Adele. And those who participate as instructed will certainly not win a phone. In fact, the Page is yet another like-farming scam. The scammers who created the fake Page simply want to gather as many Facebook Page likes as possible in the shortest possible time.  By tricking people into sharing and commenting on the posts, the scammers ensure that their fraudulent material spreads rapidly across the network and is seen by a growing number of users. The Page will thus gather a great many new likes very quickly.

Once the Page has gathered a large number of likes, it can be used to promote survey scams or other types of fraudulent activity, this time to a much larger audience. Alternatively, the Page can be sold on a very active black market to other scammers. The more likes a Page has, the more it can be sold for.

The scammers have managed to create a fake Page with a similar name to that of the star’s real Page by simply adding an extra ‘l’ in her name (‘Adelle, instead of ‘Adele’). Many users will not even notice this minor spelling difference and be convinced that they are on a genuine Adele Facebook Page.  Note that the real Adele Facebook Page features Facebook’s blue ‘verified’ icon to prove its authenticity.

Scammers often create fake Facebook Pages that claim to be associated with celebrities. During 2015, ‘prize’ posts falsely claiming to be from rapper 50 Cent spread rapidly across Facebook. The posts, which came from a bogus 50 cent Facebook Page, claimed that the star was giving away millions of dollars in cash and prizes.

Be wary of any Page or post that claims that a celebrity is giving away cash or prizes in exchange for liking, sharing, and commenting.

Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,
Hoax-Slayer