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Facebook Scammers Increasingly Using Facebook Live Video in Scam Posts

by Brett M. Christensen

Facebook scammers want to reach as many potential victims as possible in the shortest possible time. The more people they can get to eyeball their fraudulent material the more profitable their scam campaign will likely be.

To achieve that aim, scammers are increasingly turning to Facebook Live.

For those that may not be aware, Facebook Live “lets people, public figures and Pages share live video with their followers and friends on Facebook”.  After the live broadcast is finished the video will remain on the user’s Facebook Page or profile so that fans and friends who missed it can get to see it later on.

Video is very popular on Facebook right now. Users are often more likely to view and interact with a video than they are with a static post. And, overall,  video tends to enjoy more reach on the network than other formats. So, scammers are attempting to capitalise on this popularity by presenting their scam posts on Facebook Live.


Here’s an example to illustrate:

Back in April 2017, scammers were promising users a free box of Dunkin Donuts via the following fraudulent giveaway post. The post had no connection to Dunkin Donuts and no donuts were actually being given away.

Come June 2017, and scammers are again promising free Dunkin Donuts, but this time they are using Facebook Live:

Dunkin Donuts Live Video Scam

Note the “is live now” line beside the Page name in the post and the red “Live” icon on the video.

The video itself is nothing more than a live capture of the fake Dunkin Donuts coupon that plays, continuously and unchanged, for hours at a time.

But, because it is live video, many people are apparently compelled to click through and follow the instructions in the forlorn hope of getting their free donuts.

As I wrote this report I kept the live video open in another browser tab.  A constant stream of reaction icons floated across the video screen, denoting that a great many people were indeed participating. And, during the hour or so that I keep the video playing, more than 1000 people posted the requested “thanks” comment.

Dunkin Donuts Live Video Reactions

After the broadcast is finished, the post will remain on the scam Facebook Page waiting for late comers to fall for it. And, in many cases, the scammers will simply repeat the entire Live video process a few hours later, thus gaining yet more victims.

Of course, whether the scammers use more traditional static posts or live video, the underlying scam is the same. Nobody ever wins the promised prizes and participants are often tricked into divulging their personal information on scam survey websites. 

Find out more about Facebook Survey Scams:

What is a Facebook Survey Scam?

Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,
Hoax-Slayer