Various messages warning that Facebook is now deleting inactive likes from Facebook Pages are circulating vigorously across the network.
The messages implore users to interact with Pages they value so that their ‘like’ will not be removed and they continue to see Page posts.
However, the messages are misleading and are apparently derived from a misinterpretation of a March 2015 Facebook news update.
Many Page admins have taken the announcement to mean that Facebook is removing likes from accounts that are not currently active on their Page. They have therefore sent out warning messages asking followers to interact with their Pages to avoid having their like removed.
However, this interpretation is incorrect. Even if a user has not been active on a particular Page for a while, his or her ‘like’ will NOT be removed from the Page.
Facebook IS removing memorialized and voluntarily deactivated accounts from the like counts of Pages. The Facebook announcement notes:
Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update. It’s important to remember, though, that these removed likes represent people who were already inactive on Facebook.
Going forward, any accounts that are voluntarily deactivated or memorialized will be removed from a Page’s like count.
If a deactivated account is reactivated, the account will be re-added to a Page’s like count. Everyone benefits from meaningful information on Facebook. It’s our hope that this update makes Pages even more valuable for businesses.
Thus, the likes that are being removed are only those that have no real value to Page owners. The likes are from users who will NEVER interact with the Page again (Unless they reactivate their account in which case their Page like will be added back).
While the update may well result in a significant drop in overall Page likes for some Page owners, their removal should have no impact on the number of users who actually interact with a particular Page.
The request in these messages for users to interact with Pages to avoid having their likes removed is therefore redundant. Users who actually see and read these posts will not be considered inactive and their likes will not be removed.
All that being said, I should clarify that users who have liked a Page may no longer see that Page’s posts if they have not interacted with the Page for some time. Facebook uses a quite complex algorithm that filters the posts people see based on a large number of factors. The less a user interacts with a Page’s posts, the less likely future posts from that Page will be shown on his or her feed.
But, while a user who has not been active on a particular Page may no longer see posts from the Page, his or her Page like will NOT be removed.
While a sudden drop in Page likes may be worrisome for some Page owners, the change is actually a positive one and should result in more meaningful and current Page statistics.
Importance NoticeAfter considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.
These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.
Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.
And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.
When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.
I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.
A Big Thank YouI would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.
I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.
Closing DateHoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.
Thank you, one and all!