According to a message that is currently circulating the Interwebs, much-loved hazelnut chocolate spread, Nutella will be discontinued by the end of 2015.
The devastating news has caused angst and anguish among chocolate lovers the world over. (Not really).
Thankfully – or sadly, depending on your tastes – the claims are untrue. Nutella makers Ferrero, have not announced any plans to discontinue the product.
The false story began life as an April Fools’ Day prank on food resource website Spoon University. The original article even owned up to the prank at the end:
But before you all storm the Nutella aisle, just remember, APRIL FOOLS!
Nevertheless, reports indicate that some people are taking the news seriously and – even though April 1 has come and gone – the story continues to circulate.
Screenshot of the post:
Nutella To Be Discontinued By The End of 2015, Hearts Break Worldwide