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Home Hoaxes Don’t Panic! Nutella is NOT Going to be Discontinued

Don’t Panic! Nutella is NOT Going to be Discontinued

by Brett M. Christensen

According to a message that is currently circulating the Interwebs, much-loved hazelnut chocolate spread, Nutella will be discontinued by the end of 2015.

The devastating news has caused angst and anguish among chocolate lovers the world over. (Not really).

Thankfully – or sadly, depending on your tastes – the claims are untrue. Nutella makers Ferrero, have not announced any plans to discontinue the product.
The false story began life as an April Fools’ Day prank on food resource website Spoon University. The original article even owned up to the prank at the end:

But before you all storm the Nutella aisle, just remember, APRIL FOOLS!

Nevertheless, reports indicate that some people are taking the news seriously and – even though April 1 has come and gone – the story continues to circulate.

Screenshot of the post:

Nutella Discontinued Joke Post


Nutella To Be Discontinued By The End of 2015, Hearts Break Worldwide

Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,