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Home Misleading Circulating Halal Certification ‘Warning’ Message Falsely Quotes Dick Smith

Circulating Halal Certification ‘Warning’ Message Falsely Quotes Dick Smith

by Brett M. Christensen

Editor’s Note: Dick Smith Foods closed back in 2016

This widely circulated message supposedly outlines ideas and opinions about Halal certification expressed by iconic Australian entrepreneur Dick Smith, owner of Australian food brand Dick Smith Foods.

The first few paragraphs of the message are indeed quoted from a Dick Smith Foods statement discussing Halal certification.

The statement discusses procedures required to acquire certification and explains why Dick Smith Foods has decided not to proceed with Halal accreditation, noting in conclusion:

While we have a choice however, we would prefer to avoid unnecessarily increasing the cost of our products in order to pay for Halal accreditation when this money would be better spent continuing to support important charitable causes where assistance is greatly needed.

However, the remaining text in the circulating message does not form part of the Dick Smith Food statement on Halal certification and the words were not penned or uttered by Dick Smith.
And the statement does not describe itself as either a ‘Warning from Dick Smith’ or ‘Dick Smith’s Message to Islamic Blackmail’.

The original Dick Smith Food statement on the issue can be viewed on the company’s website. A December 18, 2014 update to the statement notes:

Please be aware that there is a false quote being distributed on social media networks. It has been circulating for some time now and although most people are aware that it is completely misquoting Dick Smith, there are others who believe it to be true and keep sharing it. Our view on Halal certification is as stated above only. Please help us put a stop to these false statements by advising anyone who shares it that it is not Dick Smith’s view on the subject. Thank you.

Thus, it seems that some individual with an axe to grind has deliberately and wilfully added his or her own comments about Halal Certification on to the original Dick Smith Foods statement.

The issue of Halal Certification has caused controversy and concern in Australia for some years. However, sending on a message that falsely quotes and deliberately misrepresents a person’s views on the topic just to further its creator’s own agenda is unfair and unethical.




You may be aware that ” Dick Smith ” chain franchise stores are being pressured by the Islamic Council of Australia to gain ‘Halal Certification’ otherwise they will be proscribed and banned from Muslim custom.

This is their response:

“We at Dick Smith ‘s have received a number of letters from people asking if we will be putting the Muslim Halal logo on our food.

To acquire Halal certification, payment is required to the endorsing body (the Islamic Council) and involves a number of site inspections of both our growers and processors in order to ensure that our practices comply with the conditions of Halal certification. It is important to note that this does not reflect the quality of the food being processed or sold – it only means that the products are approved as being prepared in accordance with the traditions of the Muslim faith.

We are aware of an increasing number of large companies both in Australia and overseas, such as Kraft and Cadbury, who have obtained accreditation to use the Halal logo. We do not believe they have done this because of any religious commitment but rather for purely commercial reasons. Perhaps these large organisations can afford to do this.

While we have a choice however, we would prefer to avoid unnecessarily increasing the cost of our products in order to pay for Halal accreditation when this money would be better spent continuing to support important charitable causes where assistance is greatly needed.

We point out that we have never been asked to put a Christian symbol (or any other religious symbol) on our food requiring that we send money to a Christian organisation for the right to do so.

Others would add that money paid to ANY Muslim ‘organisation’ (and you had better believe it: these people ARE ‘organised’) can easily find its way into the hands of Islamic extremist-fanatics and murderers, irrespective of assurances to the contrary.

What other assurances do we accept from Muslims? Oh, that’s right, ‘Islam is a religion of PEACE’!

How less Australian can companies get, than to place money into the hands of those who seek to exploit us?”

This is an example of how the leaders of Muslims in Aus/NZ are bullying large commercial organisations(especially in the food industry) into paying what is no more than blatant extortion money. The amazing part is that these weak-kneed organisations (Cadbury/ Schweppes/ Nestles/ Kraft etc.) actually pay the large sums demanded by these self-appointed religious bureaucrats. Of course, the manufacturers promptly pass this levy on to unwitting consumers as cost increases. Next time you buy a block of Cadbury’s chocolate, look for the Halal Certification seal on the wrapper. So, regardless of your own religious faith, you end up subsidizing Islam.

The Council also controls the Muslim voter bloc which, as yet, does not have sufficient critical mass to make a difference – but give them time.

Several state jurisdictions are under pressure to adopt or permit Sharia Law in Marriage, Family and Property matters and some, under the delusion that they are being progressively liberal, are permitting this. This has already happened in some local authorities in the U.K. Google the U.K. Education Department’s current investigation into the conduct of Muslim-run schools in the Birmingham area of England .

How many more warnings do people need?

Check the produce on the shelf and don’t buy anything Muslim extorted.

The money will go to the friendly, peacefull IS. They need the money to buy sharp knifes for beheading people.

Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,