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Breast Cancer Donations from M&M’s

by Brett M. Christensen

Email claims that a portion of the profit from special bags of M&M’s will be donated to breast cancer research

Brief Analysis:
True, but but this promotion does not run continually.

New M&M colors

Pass this on to all of your friends. There are many women out there who have breast cancer. Lets do all we can to support this cause.

New Pink &White M&M’s The makers of M&M candies has teamed up with the Susan G. Komen Breast Cancer Foundation to raise funds through the sale of their new ” pink & white ” M&M candies. For each 8-ounce bag of the special candies sold, the makers of M&M (Masterfoods) will donate 50 cents to the foundation. The next time you want a treat, please pick up a bag (now sold in stores nationwide) – you will be donating to a great cause and satisfying your sweet tooth.

Please pass on to all your family and friends. — Thank you.

Detailed Analysis:
The email above may sound like a hoax at first glance. However, the information it contains is basically true, although a few of the details are outdated. During a specified period each year, a percentage of proceeds from specially packaged bags of M&M chocolate have indeed been donated to Susan G. Komen for the Cure.

The fund-raising campaign is set to be repeated in 2007. Information on the Susan G. Komen website notes:

In 2007, Susan G. Komen for the Cure is honored to continue its partnership with Masterfoods USA. From August 15 through October 31, 2007, Masterfoods USA will once again sell specially packaged bags of dark pink and light pink M&M’S® Chocolate Candies in grocery and retail outlets throughout the nation. For each bag sold, Masterfoods USA will make a donation to Komen for the Cure, with a guaranteed minimum contribution of $550,000. For more information, visit www.mms.com.

Masterfoods will donate 35 cents for each 14-ounce package sold and 50 cents for each 21.3-ounce package sold. They will also donate 10 percent of special Komen blend purchases made online and up to 10 percent of the retail sales prices of co-branded gift items.

It should be noted that the fund-raising effort described in the message is not continuous. Masterfoods has run the campaign for a specified period during each of the past four years. Check the M&M’s or Susan G. Komen websites for current campaign dates.

The email forward promoting this fund-raiser has been circulating continually since the first campaign started in 2003 although for much of that time no such campaign was in operation. Therefore, some of the details in the message, such as the size of the special packets and the amount per packet is now inaccurate.

This campaign is for a very good cause and is well worth supporting. If you forward the email however, please ensure that you inform your recipients that the campaign is not continuous and the specified details may not be current. You should also keep in mind that the promotion is run by MasterFoods USA and therefore may not be available to those living outside the United States.

Last updated: 29th March 2007
First published: December 2004
By Brett M. Christensen
About Hoax-Slayer

Susan G. Komen for the Cure
M&M’S® Brand Chocolate Candies
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Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,