This video supposedly shows one brave soul – German engineer Bruno Kammerl – shooting down a giant plastic water slide before rocketing high into the air off a ramp at the end of the slide and landing safely in a small kiddie pool high on the hill.
Soon after its release in August 2009, the video went “viral”, attracting over a million views in just a few days. The slide project dubbed the “Megawoosh” was featured on a website that supposedly offered details about the slide and its founder, Bruno Kammerl.
However, although this is certainly a very entertaining video, it does not depict a real event. In fact, the video is part of an elaborate advertising campaign designed to promote Microsoft Office Project, a project management program.
The video was created using a stuntman along with clever video editing and animation techniques. In an article about the advertising campaign published on the NewTeeVee website, Janko Roettgers, notes:
Here’s the back story of the waterslide video in a nutshell – or at least, what we were supposed to believe: German engineer Bruno Kammerl came up with a special type of neoprene material dubbed Softslide that his web site describes as “almost frictionless.” Kammerl’s goal was to build the longest and most exciting waterslide in the world. He started off with some tests, published videos about it on YouTube, and publicly searched for investors. Then an “influential sponsor” came along and made it possible to test the slide in the German Alps, which led to the video we’ve all seen.
Roettgers explains that marketing company MRM finally “owned up” to the prank admitting that it was a viral campaign for Microsoft Germany.
As another YouTube video reveals, the initial part of the sequence was created using a stuntman secured on a rope. Roettgers notes that the portion of the video supposedly showing Bruno flying through the air is actually an animation. To make the spectacular landing sequence, the crew filmed a stuntman jumping into a pool from a wooden platform. The separate sequences where then joined together and polished via some clever editing to create a slick seamless whole.
Viral advertising videos such as this one are a relatively new trend in advertising that has shown itself to be a very successful method of promoting a product or service. Such videos tend to generate a lot of debate and speculation thereby affording the advertised product or service a great deal of exposure.
Importance NoticeAfter considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.
These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.
Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.
And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.
When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.
I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.
A Big Thank YouI would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.
I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.
Closing DateHoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.
Thank you, one and all!