A popular YouTube video that supposedly shows a ball girl performing an amazing catch during a baseball game featuring the Fresno Grizzlies is currently generating a number of enquiries.
The video shows the young ball girl apparently running up the outfield wall to launch herself into the air to make the spectacular catch.
However, although the footage may look quite genuine, the apparent catch is the result of clever video trickery and editing and does not depict a real event. In fact, the video is an advertising gimmick created for Gatorade by advertising company Element 79.
An article about the video on Advertising Age notes:
It’s certainly an amazing fabrication of an amazing play. The ball girl is a stuntwoman who was lifted by cables as she planted her feet against the wall, a sequence cut into actual game footage and enhanced with a bit of CGI and a perfectly natural-sounding announcer track.
Part of the footage was filmed during a real game while the remainder was shot later. abc.30.com notes:
The ad was filmed at Chukchansi Park back in April. These photos were given to us by Lance Cardoza of businessstreet.com. Some of it was shot during the Grizzlies game and some of it was done after with about one-hundred fans in the bleachers and a few players who stayed late.
The effect is further enhanced by the ball girl’s matter-of-fact post-catch demeanour as she calmly returns to her side line chair. Observant viewers may notice a bottle of Gatorade beside the chair.
This form of promotional video is becoming an increasingly popular means of advertising products and services. A recent “viral” YouTube video of a ghost in Singapore was in fact a campaign for a recruitment and HR consultancy company. Another YouTube video of popcorn being made with cell phones was also later revealed as an advertising campaign for Bluetooth headsets.
This form of advertising is relatively inexpensive because it uses free video services such as YouTube for distribution. If cleverly conceived and implemented, such advertising videos can reach millions of potential customers and can therefore be very effective.
Thus, we are likely to see a lot more such advertising videos as other companies and ad agencies begin using the concept.
Subject: Video of ball girl climbing wall
Is this YouTube video of a ball girl climbing a wall to catch a ball genuine?
Importance NoticeAfter considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.
These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.
Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.
And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.
When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.
I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.
A Big Thank YouI would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.
I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.
Closing DateHoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.
Thank you, one and all!