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Advance Fee Scam – Facebook 2011 Sweepstakes Online Lottery

by Brett M. Christensen


Message purporting to be from Mark Zuckerberg of Facebook, claims that the recipient has won $1,000,000 in the Facebook 2011 Sweepstakes online lottery.

Brief Analysis

The message is certainly not from Facebook. In fact, it is a scam designed to trick recipients into sending money and personal information to criminals.


Subject: Facebook Lottery

Facebook Inc.
1601 S. California Ave.
Palo Alto
CA 94304
United States.

This is to inform the bearer that You have won the sum of $1,000,000.00(One Million US Dollars) OUR 2011 SWEEPSTAKES (Facebook Inc ) This is a bonus to promote our users worldwide through this online lottery, which is fully based on an electronic selection.

We hereby approve you a lump sum of $1,000,000.00(One Million US Dollars) in Cash Credit File- ILP/HW 47407/02 from the total cash prize for eight lucky winners in this category.

HOW TO CLAIM YOUR PRIZE: Simply contact your Fiduciary Agent Name – Marc Andreessen E-mail address –

Please quote your reference, batch and winning number which can be found on the top left corner of this notification as well as your full name, address and telephone number to help locate your file easily.

Thank you for using
Yours faithfully,
Mark Zuckerberg
Online coordinator for Facebook
Online lottery


Detailed Analysis

According to this email, which purports to be from none other than Facebook founder himself Mark Zuckerberg, the recipient has won the sum of one million dollars in the 2011 Sweepstakes lottery organized by Facebook.

The message claims that the winners were via an electronic selection system. The lucky winner is instructed to contact the “Fiduciary Agent” in order to claim the prize.

However, the email is certainly not from Mark Zuckerberg or anyone else at Facebook and the claim that the recipient has won a million dollars is a lie. In fact, the email is a typical advance fee lottery scam designed to fool unwary users into sending their money and personal information to Internet criminals.

Those who fall for the ruse and contact their assigned “Fiduciary Agent” will soon be asked to send upfront fees that are supposedly required to allow the release of the – sadly nonexistent – prize money. The scammer will claim that the fees are required to cover a range of entirely imaginary expenses such as insurance premiums, banking fees, delivery charges, taxes and legal costs. The scammer will insist that, under no circumstances, can these fees be deducted from the prize itself, supposedly due to legal or insurance constraints. Further requests for fees may continue until victims run out of money or finally realize that they are being scammed.

In some cases, the scammers will also ask their victims to supply a large amount of personal or financial information, ostensibly as a means of verifying identity and their right to claim the “prize”. The scammers may be able to harvest enough information to allow them to steal the identities of their victims.

Advance fee lottery scams such as this have been around for many years. Although the most common vector for such scam attempts has generally emails, advance fee scammers also use SMS, fax, surface mail and messages sent via social media as avenues for reaching potential victims. Advance fee scammers often hijack the names of high profile people or entities – in this case “Mark Zuckerberg” and “Facebook” – as a means of making their false claims seem more believable. Other advance fee lottery scams have falsely claimed to be from MicrosoftGoogleYahooFIFA, and the IRB, just to name a few. Other Facebook versions of the scam have also been distributed in recent months.

Despite widespread publicity about such scams, many people around the world still fall victim to them every day. If you receive a message claiming that you have won a large prize in a lottery or promotion that you have never entered, it is quite likely to be an advance fee scam.

Be very wary of any claims that your email address or name was collected online and randomly selected as the winner in some prize draw that you have never heard of. This is not how legitimate lotteries or promotions operate. If you receive such a message, do not reply or contact the “agent” as requested. Do not follow any links or open any attachments that may come with such messages.  

Importance Notice

After considerable thought and with an ache in my heart, I have decided that the time has come to close down the Hoax-Slayer website.

These days, the site does not generate enough revenue to cover expenses, and I do not have the financial resources to sustain it going forward.

Moreover, I now work long hours in a full-time and physically taxing job, so maintaining and managing the website and publishing new material has become difficult for me.

And finally, after 18 years of writing about scams and hoaxes, I feel that it is time for me to take my fingers off the keyboard and focus on other projects and pastimes.

When I first started Hoax-Slayer, I never dreamed that I would still be working on the project all these years later or that it would become such an important part of my life. It's been a fantastic and engaging experience and one that I will always treasure.

I hope that my work over the years has helped to make the Internet a little safer and thwarted the activities of at least a few scammers and malicious pranksters.

A Big Thank You

I would also like to thank all of those wonderful people who have supported the project by sharing information from the site, contributing examples of scams and hoaxes, offering suggestions, donating funds, or helping behind the scenes.

I would especially like to thank David White for his tireless contribution to the Hoax-Slayer Facebook Page over many years. David's support has been invaluable, and I can not thank him enough.

Closing Date

Hoax-Slayer will still be around for a few weeks while I wind things down. The site will go offline on May 31, 2021. While I will not be publishing any new posts, you can still access existing material on the site until the date of closure.

Thank you, one and all!

Brett Christensen,