‘Win a Butlins Holiday’ Facebook Scam

Facebook Page claims that you can win a holiday for four people from UK holiday camp company Butlins by sharing a promotional post and liking the Page.

Brief Analysis:
The Facebook Page is fraudulent and has no connection to Butlins. There are no prizes. The Page is a scam designed to quickly gather large numbers of likes so that the Page can be reused for further scams or sold on the black market to other scammers.

Share this post to enter, we’re giving 50 people the chance to win a Butlins holiday for 4 people on a date of your choice. Winners will be notified, like our page for updates.

Butlins Like-Farming scam

Detailed Analysis:
According to a promotional post on a Facebook Page that calls itself ‘Butlins Holidays’, you can win a Butlins holiday for four people on a date of your choice just by sharing the post. The post advises you to like the Facebook Page for updates and winning notifications.

Butlins is a holiday camp chain based in the UK. However, this Facebook Page is not associated with Butlins in any way and it is not giving away holidays as claimed. Instead, the Facebook Page is a scam designed to accumulate large numbers of Page likes as quickly as possible.

The genuine Butlins Facebook Page, which is called ‘Butlins’, not ‘Butlins Holidays’ and features Facebook’s blue ‘verified’ tick icon, is aware of the scam and has informed concerned users that it is currently working with Facebook to have the fake Page removed.

By tricking people into sharing the bogus prize post, the scammers who created the fake Page ensure that it is widely promoted across Facebook.  The fraudulent Facebook Page will thus gain a great many new likes within just a few days of its launch. Once the Page has accumulated a large number of likes, it can then be used to launch survey scams or other types of scams, this time to a much larger potential audience.

Or, the Page may be sold on a very active black market to other scammers who will repurpose it to fit their own nefarious goals. Generally speaking, the more likes a Page has the more money it can be sold for.

Like-farming scams like this one are very common. Be wary of any Facebook Page or post that claims that you can win holidays, cruises, flight tickets, cars, tech gear, or store vouchers just by liking sharing and commenting. Remember that there are no prizes and, by participating, you are exposing all of your Facebook friends to the scam and helping scammers achieve their aims.  So, don’t be tempted to participate ‘just in case’ or ‘just for fun’.

Last updated: April 18, 2016
First published: April 18, 2016
By Brett M. Christensen
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