Facebook Post featuring a grey image depicting a tile pattern suggests that you should press ‘like’ and type ‘K’ to ‘see the magic’.
There is no ‘magic’ and no amount of liking or letter typing will change the image in any way. The post is just a rather lame ruse designed to gather likes and promote the Facebook Page that published it. In short, the post is just a like-farming scam. The people who create and perpetrate such posts are not worthy of out attention and respect.
According to this post, which recently appeared on my Facebook news feed, I should hit the ‘like’ button on the post, enter the letter ‘K’ as a comment and then sit back and wait for the ‘magic’ to happen. The post features an image depicting a grey square with repeating tile patterns.
The implication is that, if I ‘like’ and ‘K’ as instructed, the picture will somehow change or some other ‘magical’ event will occur. But, of course, what really happens is that – you guessed it – the post registers an extra ‘like’ and your rather inane ‘K’ comment will appear below the post along with all the other rather inane ‘K’ comments. Nothing magical will occur. The image will not change or transform in any way whatsoever.
On the other hand, the scammer who created the post will be most pleased because, by following the instructions, you have just very effectively promoted his or her Facebook Page to a much larger audience. When you like and comment on a post, many of your Facebook friends may then see the post as well. And, if just a few of your friends follow your lead and like and comment as well, the post will spread far and wide, accumulating a great many extra likes and shares as it travels. This greatly increases the popularity of the scammer’s Page along with the ‘reach’ of his or her subsequent posts.
In other words, the post is just a like-farming scam.
And, alas, this example is just one of many variations of the same scam that continually clutter our Facebook news feeds. Other versions of the above post ask you to type ‘X’ or another letter rather than ‘K’. Alternatively, the posts may feature photographs of various landscapes or objects that they claim will change in some way when you click like and then comment with a specified letter, number or word. Of course, as with the above example, the image will not change in any way if you like and comment as requested.
These post are just underhand tricks designed to manipulate less experienced Facebook users into spamming their friends on behalf of Facebook scammers. Such scammers should be removed from our social media networks and they certainly do not deserve the extra promotion they gain via our likes, shares, and comments. Don’t play into their hands by participating. And make sure your Facebook friends know why they should not like and comment on such posts.
Last updated: March 8, 2016
First published: March 8, 2016
By Brett M. Christensen