Kmart ‘Win 10 Minutes In Our Store To Go Crazy’ Facebook Scam

Circulating  post from a Facebook Page called ‘Kmart AU’ claims that you can win the chance to take everything you want from a Kmart store for ten minutes by liking, sharing, commenting, and clicking a link to claim your entry.

Brief Analysis:
The post and Facebook Page are not associated with Kmart and there is no such ‘go crazy for 10 minutes’ prize. This is yet another Facebook scam designed to trick you into entering your mobile phone number on a dodgy prize website. Those who fall for the ruse and enter their mobile numbers are actually subscribing to a very expensive SMS service that charges several dollars for every text message it sends.

Kmart Facebook scam post

Detailed Analysis:
According to this ‘prize’ post, which comes from a Facebook Page called ‘Kmart AU’, you can win ten minutes to ‘go crazy’ in a Kmart store by liking and sharing the promotional picture, commenting with the word ‘insane’, and clicking a claim link. Supposedly, should you win, you will get the chance to take everything you want from Kmart during a ten minute period. The post includes the Kmart logo along with a photograph of a Kmart storefront.

However, the post and Facebook Page are in no way associated with Kmart and the promised prize does not exist. The Page is a scam designed to harvest your mobile phone number.

By instructing participants to like, share, and comment, the scammers ensure that their fraudulent promotion will be seen by an ever growing audience of potential victims.

And, if you click the link in the hope of getting your entry, you will be taken to a dodgy website that asks you to provide your mobile phone number, ostensibly as a means of entering in a draw for further prizes.  However, fine print on the page will state that, by providing your mobile number, you are actually subscribing to a costly SMS ‘service’ that will charge several dollars every time it sends you a text message. These SMS subscriptions can quickly drain your phone credit or rack up large bills to your account.

Kmart has confirmed that the Kmart AU Page is a scam via responses to comments on its Facebook Page. Note that the genuine Kmart Facebook Page, which includes Facebook’s blue ‘verified’ icon, is called ‘Kmart Australia’, not ‘Kmart AU’.

Scams like this one are very common. Other recent versions of the scam have promised Facebook users the chance to ‘go crazy for ten minutes’ in Myer and JB Hi-Fi.

Last updated: June 18, 2016
First published: June 18, 2016
By Brett M. Christensen
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