‘Free Pizza From Little Caesars’ Facebook Post is a Scam

Post currently being distributed across Facebook claims that you can click to get a free large pizza from pizza chain Little Caesars. The post claims that the company is giving everyone a free pizza as a means of celebrating its birthday.

Brief Analysis:
The post is fraudulent and is in no way associated with Little Caesars. Those who participate will not receive a free pizza voucher.  The post is a scam designed to trick people into spamming their friends and divulging their personal information on suspect survey websites.

Little Caesars Free Pizza Facebook Scam

Detailed Analysis:
According to this post, which is currently being distributed on Facebook, you can click to get yourself a voucher for one free large pizza from popular pizza chain Little Caesars. The post claims that Little Caesars is giving EVERYONE a free pizza voucher as a way of celebrating its birthday. The post features an image depicting one of the free pizza vouchers along with the Little Caesars name and logo.

However, the post is a scam designed to harvest personal information from victims and share it with unscrupulous online marketing companies. The post or the websites it leads to are not associated with Little Caesars in any way and those who participate will not receive a free pizza as claimed. Little Caesars has warned users about the scam via the following post on its official Facebook Page:

We are seeing a fraudulent Little Caesars coupon for “1 Free Pizza” make its way through Facebook requiring users to share with their Facebook contacts. Please be advised that this coupon was NOT generated nor distributed by Little Caesars and we advise you not to click, share or redistribute it on your Facebook page and/or your contact list in the event you see it. We are working with Facebook to determine its origin and for its immediate removal from the system.

If you fall for the ruse and click on the post, you will be taken to a website that offers a brief and utterly pointless survey about your pizza eating habits. Regardless of your survey answers, you will be taken to a website that supposedly allows you to claim your free pizza voucher. The site claims that, before getting your voucher, you must share the page on Facebook, add the comment ‘Thanks for my Large Pizza!’, and send a direct link to the page to 15 Facebook friends.

By specifying these steps, the scammers ensure that their fraudulent material is seen by an ever widening pool of potential victims. If you participate as instructed, you are effectively spamming your Facebook friends on behalf of the scammers.

And, even after spamming your friends as instructed, you will still not get to collect the promised voucher. Instead, a popup window will claim that you must click a survey link, ostensibly as a means of verifying your entry.

The links open several different websites that offer the chance to win prizes in exchange for  submitting your name, home address, email address, and phone numbers and filling in surveys.  But, legal clauses on the pages will state that, by participating, you are giving the site permission to share your information with sponsors and marketing firms. Thus, soon after participating, you will begin receiving phone calls, text messages, emails, and surface letters promoting a range of products and services you most likely neither want nor need.

Alternatively, the sites may try to trick you into subscribing to a very expensive SMS ‘club’ that will charge you several dollars for every text message they send you. The fine print will explain that, simply by entering your mobile phone number, you are agreeing to subscribe to the ‘service; and pay any costs that it incurs.

The scammers who created this  bogus Little Caesars giveaway will earn commissions each time victims provide their information on one of the survey sites. And, alas, no matter how many surveys or offers you participate in, you will never get to claim your free pizza, which never existed in the first place.

Scams like this one are very common on Facebook. Be wary of any post or Facebook Page that claims that you can win store vouchers, coupons, or other valuable prizes just by sharing content and participating in online surveys.

Last updated: June 30, 2016
First published: June 30, 2016
By Brett M. Christensen
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