Fake ‘Dan Bilzerian CEO’ Facebook Page is a Like-Farming Scam

Facebook Page claims that professional poker player and ‘social media personality’ Dan Bilzerian is giving away large amounts of cash to Facebook users who share and like the giveaway posts, like the Page, and add a comment outlining what they would do with the money if they win.

Brief Analysis:
The Page is fraudulent and is not the official Dan Bilzerian Facebook Page. No money is being given away. The fake page is a like-farming scam designed to accumulate large numbers of Page Likes so that it can be used for further spam and scam campaigns or sold on the black market to other scammers.

I was only gonna do it twice but there is so many participants I’m gonna give one more person the change to win $100,000 TONIGHT!!! All you gotta do is follow the rules!
1. Like And Share This Post
2.Like My Page Dan Bilzerian CEO
3. Comment what you would do with the cash
(For a second entry tag 5 friends)Dan Bilzerian Fake Facebook Page

Detailed Analysis:
According to a Facebook Page called ‘Dan Bilzerian CEO’, American poker player and Internet personality Dan Bilzerian is giving away thousands of dollars in cash to a few ‘lucky’ Facebook users who like his promotional posts, like the page, and add a comment explaining what they might do with the money if they win. One post on the Page promises the chance to win $100,000. Other posts offer prizes of $50,000.

However, the Page is fake. It is not the official Dan Bilzerian Facebook Page and no money is being given away.  The real Facebook Page, which is just called ‘Dan Bilzerian’ rather than ‘Dan Bilzerian CEO’, features Facebook’s blue ‘verified’ icon to prove its authenticity. There is no mention of the supposed cash giveaway on the real Dan Bilzerian Facebook Page.

Scammers regularly create fake Facebook Pages that pretend to be associated with various celebrities. As in this version, the fake celebrity Pages offer cash or prizes in exchange for liking, sharing, and commenting. The Pages are like-farming scams designed to rapidly gather large numbers of likes.

Once the bogus Facebook Page has collected a great many likes, it can then be reused to launch other types of scam, this time to a much larger potential audience.  Or, the Page may be listed for sale on the black market. The more likes a Page has, the more it will likely sell for.

Be wary of any Facebook Page or post that claims that you can win wads of cash or other valuable prizes just by liking, sharing, and commenting.

Last updated: March 31, 2016
First published: March 31, 2016
By Brett M. Christensen
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